We Found 100+ of the Best October Prime Day Deals Live Now Up, To 71% Off
Prime Big Deal Days is officially here and we have live updates on the very best deals.
Amazon Prime Big Deal Days 2025, an event created by the retailer, is in full swing! Prime members exclusively have the chance to save on everything, from fashion and beauty to tech and beyond for the next 48 hours. It’s only Day 1, and we’re already seeing up to 71% off on bestsellers, including Amazon Alexa devices, Apple AirPods, Levi’s and more Shop TODAY reader favorites.
To help you get the most out of the sale, Shop TODAY editorial director Adrianna Brach stopped by Studio 1A with a selection of top deals to shop before they sell out. From Clinique favorites to restock your makeup bag to the smart upgrades Brach thinks belong in every home, there’s a discount for everyone to take advantage of right now.
And we’re bringing you live updates on the very best deals we’re spotting in real time. Below, you’ll find these favorites, as well as more editor-picked deals and bestsellers we’re seeing fly off the virtual shelves. The shopping event only lasts two days and features deals on nearly every category, so you better start shopping!
Scroll on to check out all of our live updates on the best Prime Day deals we’ve seen so far, organized by category.
Color Wow Pop + Lock Frizz Control Serum
Another beauty brand we’d never miss the chance to shop while it’s on sale is Color Wow , which is marked down by up to 36% off right now. Some of our must-buys include the One Minute Transformation Cream, which is your instant frizz fix to smooth, tame and hydrate on the spot, along with the travel-friendly Pop + Lock Serum. Plus, we spotted discounts for anyone who colors their hair , from root touch-ups to the Color Security Shampoo and Conditioner, which can help prevent fading and keep you from washing all of your color out in the showe r.
Dearfoams Fireside Sydney Slippers
It’s cozy season, so you treat yourself (or a family member!) to a pair of fuzzy slippers, which have a supportive insole and can be worn indoors or outdoors.
Clinique Quickliner Eyeliner Pencil
Prime Day is your chance to score luxury beauty buys like these Clinique favorites at their lowest prices. The editor-loved High Impact Mascara builds length and volume with zero clumps and comes in classic black, plus trendy brown and burgundy shades . For a bolder eye makeup look, grab the Quickliner, a water- and smudge-resistant pencil that lines and defines with no need for sharpening.
Oral-B iO Deep Clean Rechargeable Electric Powered Toothbrush
If you’re looking to finally upgrade to an electric toothbrush or have always wanted a top-of-the-line Oral-B model, now’s the time. This bestselling, dentist-recommended option is currently 40% off and under $60, which is the lowest price we’ve seen this whole year. It’s got a built-in pressure sensor, two-minute timer and three cleaning modes for the best clean possible.
Colgate Optic White Overnight Teeth Whitening Pen and Whitening Toothpaste Kit
Brach calls this Colgate pen and toothpaste bundle “one of the easiest ways to help whiten your teeth .” After brushing at night, you simply click this pen a few times and apply a thin layer of the whitening serum on each tooth. Let the coating dry, head to bed, and brush your teeth with the included toothpaste in the morning — no messy strips, blue lights or trays involved.
From her own experience, Brach says you won’t get immediate results, but after about one week of continued use with the pen, she noticed a big improvement in the shade of her smile. The brand says each pen contains about 21 nightly uses, is enamel-safe and safe for sensitive teeth and gums.
TP-Link Tapo Mini Smart WiFi Plugs
Smart home finds are always high on our shopping list during sales, and Brach thinks everyone could use this top seller. These smart plugs turn any device into something that can be controlled from your phone or a voice assistant like Amazon’s Alexa , making them genius for lamps, coffee makers, fans, Christmas lights and so much more.
TP-Link WiFi Range Extender
When it comes to WiFi in your home, pretty much everyone has dead or slow zones. Common spaces are basements, garages and outdoor areas like the deck or patio, but this WiFi extender solves that problem. The brand says it simply plugs into an outlet and connects with your WiFi or Ethernet to boost coverage, and you can connect up to 32 devices at once. Amazon customers speculate that it works better than alternatives because of the three antennas, which help boost signal.
Anrabess Oversized Quarter Zip Pullover Sweater
Fall is here and we found some top-rated, in-season clothing on sale for Prime Day. This pull-over sweater has a half zip, thumbholes and this rib knit texture that makes it feel so much more elevated than your average hoodie or crewneck.
“So cozy and the perfect piece to throw on with leggings jeans and more,” says Brach. “It fits oversized but sizes up to XXL and comes in 17 colors…. we’re loving the wine red, brown and tan for fall!”
The steepest October Prime Day deals we've seen
These silicone mittens from the popular home brand KitchenAid come in over 20 colorways and can withstand temperatures of up to 500 degrees. Score them now for 63% off.
Mescomb 360° Airflow Styler
Achieve sleek locks or beach waves with this 3-in-1 hair styler, which you can get for under $20 during the shopping event.
Amazon Echo Buds
Prime Day is the best time to score deals on Amazon devices, such as these Echo Buds for 71% off.
Blink Outdoor 4 (4th Gen)
Upgrade and save on your home security with this outdoor camera system. The brand offers tons of features, including motion detection and night mode — you’ll get three cameras for under $100.
Furby Furblets 2-Pack Mini Friends
Remember Furby? The iconic toys are back and cuter than ever. According to the brand, Furblets are mini Furby toys with their own unique musical personalities, making a great kids’ gift or stocking stuffer.
Best Prime Day beauty deals
According to the brand, this concealer has up to 12 hours of moisture and promises to cover blemishes, blur fine lines and conceal dark circles .
Batiste Light Dry Shampoo
If you enjoy the benefits of a dry shampoo but don’t love the texture, this recently launched Batiste dry shampoo offers a solution. It has the same oil-absorbing and hair-freshening benefits of the original, just with a more lightweight and invisible finish and feel.
Tarte Shape Tape Concealer
More concealer deals to shop:
Jane Iredale CircleDelete Concealer , now $27 (25% off) Kiko Milano Full Coverage 2-in-1 Concealer , now $18.20 (30% off) Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, $22.40 (30% off)
Tarte Tartelette Tubing Mascara
Did you know that Tarte officially launched on Amazon this year? A selection of the iconic cosmetics company’s bestsellers are a whopping 40% off during the retailer’s current sale, so you can snag them at a steep discount along with Prime’s free two-day shipping.
Revlon One-Step Hair Dryer and Styler
The Shop TODAY-loved heated air dryer also comes in a paddle design for smoothing and frizz-free results.
Nioxin Hair Fall Defense Shampoo
Save on Shop TODAY Beauty Award favorites this October Prime Day. This shampoo contains caffeine and niacinamide to stimulate and cleanse the scalp to promote hair growth, says the brand.
Peter Thomas Roth Instant FIRMx Eye Tightener
According to the brand, this peptide-infused eye cream helps depuff, smooth fine lines and more. Plus, it’s 30% off!
Peter Thomas Roth Instant FIRMx® Temporary Face Tightener
Or, you can opt to treat your whole face with the brand’s face tightener, which contains retinyl and vitamin B5.
Thayers Blemish Clearing Salicylic Acid Toner
Thayer’s Blemish Clearing Salicylic Acid Toner is currently 33% off for Amazon Prime Day. Per the brand, its best for combatting and preventing stubborn acne.
Crest 3D Whitestrips
Dealing with stained teeth? Crest is offering bestselling whitening strips for 35% off. You can expect a brighter smile after just a few uses, per the brand.
More dental care deals to shop:
Crest 3D Whitestrips Age Renewal Teeth Whitening Kit , $34.99 (30% off) Waterpik Cordless Advanced 2.0 Water Flosser , $59.99 (40% off)
Briogeo Style + Treat Yuzu + Plum Oil Sleek Stick
Running low on shampoo and conditioner? These Briogeo favorites deserve a spot in your shower. Plus, this award-winning styling stick is a must-have for slicking hair back and taming flyaways.
Best Prime Day home deals
Save on kitchen essentials this Prime Day. Dawn’s Powerwash is 30% off and comes with three refills — you’ll be set for months!
Cascade Free & Clear Dishwasher Pods
Another deal you’ll want to take advantage of is this 47-count of dishwasher pods — they’re 30% off!
More household essentials on sale:
Amazon Basics Paper Towels (12 Rolls), $19.42 (15% off) Tide Pods Spring Meadow Scent (76 count), $14.99 (25% off) Scotch-Brite Odor Resist Heavy Duty Scrub Sponges (Set of 6), $6.62 (41% off) Lysol Disinfecting Wipes Bundle (Set of 4), $9.99 (33%)
Yankee Candle Spiced Pumpkin
Stock up on fall and winter candles this Prime Day. The brand says each candle has 150 hours of burn time.
Farberware 15-Piece Kitchen Knife Set
Dull kitchen knives are the worst. Luckily, you can get a 15-piece set to swap out your whole collection for under $20 right now.
Energizer AA and AAA Batteries (48 Count)
These batteries are set to have a 12-year shelf life and come in a set of 24 AA and 24 AAA batteries.
Cozy Essential Vacuum Storage Bags
Fall is here, which means it’s time to store our seasonal wardrobes away. Associate producer Alexa Arent relies on these to pack away her summer clothes and make the most of her storage and organization .
“I have limited space in my apartment and these are the best!” Arent raves. “They save a lot of space, and I love that they are see-through, so I can see what is in each bag.”
Levoit Air Purifier
This highly-rated air purifier filters out allergens such as pet dander, dust and more. Plus, it’s perfect for small spaces and bedrooms.
Ninja Blast Cordless Portable Blender
Whip up your favorite frozen treats with this personal portable blender from Ninja. It’s on sale for $50.
T-Fal Ceramic Nonstick Cookware (Set of 12)
In need of a cookware upgrade? This set of 12 non-stick kitchen must-haves includes pans, pots, utensils and more.
Keurig K-Mini Single Serve K-Cup Pod Coffee Maker
At less than five inches wide, this Keurig easily tucks into small spaces of your kitchen.
Shark WandVac Cordless Hand Vac
This portable handheld vacuum from Shark is useful for quick clean-ups in the car, kitchen and more small spaces.
Le Creuset Enameled Cast Iron Signature Deep Round Grill
This is not a drill: we spotted Le Creuset on sale! Cast iron in a rainbow of colors is marked down by up to 46% off, so hurry to snag these pieces before they sell out.
Hatch Restore 3 Sunrise Alarm Clock
With the days getting shorter, the Hatch Restore 3 gently wakes you up with sunrise simulation.
Our Place Wonder Oven
Make cooking easier with this 6-in-1 air fryer and toaster oven from Our Place. Available in several matte colorways, the multipurpose appliance is said to cook up to 30% faster than more traditional ovens.
Lodge Enameled Cast Iron Dutch Oven
This classic three-quart Lodge Dutch oven is perfect for smaller-scale recipes and kitchens with less square footage. Grab it while it’s over 20% off.
Owala FreeSip Twist Insulated Stainless Steel Water Bottle
Owala water bottles are well-known and loved for their many ways to sip: either through the straw or the wide-mouth opening. This bottle, in particular, only has one way to sip — by unscrewing the top, revealing a wide spout.
More kitchen deals to shop:
KitchenAid Classic Multi-function Can Opener, now $9.49 (47% off) Glad Tall Kitchen Drawstring Trash Bags , now $14.99 (36% off) NutriChef 3-Piece Nonstick Kitchen Oven Baking Pans , now $16.99 (50% off) Carote 17-Piece Pots and Pans Set, $56.98 (59% off)
Samsonite Omni 2 Hardside Expandable Luggage (Set of 3)
This expandable luggage set from Samsonite is under $150 during Prime Day. For 63% off, you’ll get three suitcases, including a carry-on.
More travel deals on sale:
Traveler’s Choice Pagosa Hardshell Expandable Spinner Luggage, now $82.06 (26% off) Veektomx Portable Charger , now $23.97 ( 40% off)
Kate Spade New York AirTag Charm , now $27.99 (30% off) Travel Inspira Luggage Scale, $7.80 (40% off)
Bissell Little Green Mini Corded Carpet Cleaner
The bestselling carpet and upholstery is now available in a mini version, which is marked down to $75 today.
Best Prime Day tech deals
You can always count on Amazon to have great deals on the Fire TV streaming stick, and this October Prime Day, it’s nearly 25 % off.
Apple AirTag
The Apple AirTag allows you to keep track of all your essentials, from keys to wallets to luggage.
Twelve South AirFly SE
No need to dig out a pair of tangled, old wired headphones for your next trip — this gadget plugs into the headphone jack on your seatback entertainment in flight and connects with your wireless headphones via Bluetooth so you can enjoy movies, music and more for up to 20 hours at a time.
Amazon Echo Dot
This small speaker is Alexa-enabled and can play music, sync with smart plugs and so much more.
Bose QuietComfort Bluetooth Headphones
These over-ear headphones feature adaptive noise cancellation, which allows you to zone out or hear your surroundings, per the brand.
Amazon Fire HD 10 Tablet
Another Amazon device worth grabbing? The Fire tablet is 50% off for Prime Day!
Ring Battery Doorbell Plus
Save nearly 50% off on this Ring Doorbell Plus. The battery-operated device features head-to-toe video, motion detection and more.
Kindle Colorsoft Signature Edition
Amazon is marking down its bestselling Kindles this Prime Day. With this e-reader, you don’t have to lug a heavy book around; you can bring it anywhere and speed through your TBR list.
Apple AirPods 4
Featuring noise cancellation and transparency mode, the bestselling AirPods are dust and sweat-proof and feature up to five hours of play time. Score them now for under $150 on Day 1 of Prime Day.
Roku Smart TV 65-Inch Pro Series
You don’t have to wait until Black Friday to save on big electronics — this smart TV is 50% off.
Amazon Basics Smart Plug Power Strip
Whether you’re powering a home entertainment center or a work-from-home setup, this power strip promises to keep devices running and fully charged. It can also be controlled from the Alexa app or by the sound of your voice.
More tech to shop:
Belkin 12-Outlet Surge Protector Power Strip , now $31.99 (19% off) Chamberlain Smart Garage Control , now $17.99 (40% off) TP-Link WiFi Range Extender , now $39.99 (50% off) Amazon Basics AAA Alkaline Batteries , now $11.10 (23% off) Ring Battery Doorbell with Ring Chime, $64.99 (48% off)
Best Prime Day fashion deals
Fall weather is finally here, so you’ll want to stock up on bestselling denim. These skinny jeans from Amazon Essentials are on sale for under $15.
NYDJ Teresa Jeans
The Teresa jean features a wide-leg, waist-defining silhouette, while the Marilyn jean is high waisted with a straight fit. Both styles come equipped with what Post calls an “ultra-flattering secret weapon” — NYDJ’s Lift & Tuck technology that smooths, slims and sculpts. They even tell you to size down !
Gap Men's Everyday Soft Crew Neck T-Shirt
Looking for elevated basics? This cotton tee from the Gap is made with comfortable and high-quality cotton — and only $10.
Dream Pairs Cozy Slippers
This style slipper is trending for fall, and you can score this affordable pair for $30.
Bostanten Small Shoulder Bags
This shoulder bag comes in six neutral colorways and features an adjustable shoulder strap.
Vera Bradley Original Zip Tote Bag
Save 50% off on select Vera Bradley items, including this classic tote bag. It’s made of cotton, making it easy to wash, per the brand.
Crz Yoga Butterluxe High-Waisted Leggings
This closet staple is a bestseller and features “butterluxe fabric” and light compression, per the brand.
Dr. Scholl's Madison Lace Platform Lace Up Sneaker
These stylish Dr. Scholl’s feature superior comfort and anti-microbial and anti-odor materials, per the brand.
New Balance 608 V5 Casual Comfort Cross Trainer
These popular New Balance sneakers are the ultimate and trendy “dad shoe,” which feature lightweight and comfortable support, says reviewers.
Adidas Barreda Decode Sneaker
Adidas is marking down bestselling sneakers, such as these colorful lifestyle shoes that are on sale for 25% off.
More Adidas Prime Day deals:
Adidas Women's Grand Court 2.0 Tennis Shoe, $35 (50% off)
